As with any area of business, the aim is to be engaging and offer your customers what they are seeking to “sell” your products or services. If a premises, every effort would be made to ensure your business is able to be accessed physically, the same can be said for your digital space. What is[…]
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GUIDES
How to Ensure Website Accessibility
By Web Orchard GUIDES, WEB DESIGN Aug 26, 2022
Why could a brochure website help your business?
By Web Orchard DIGITAL MARKETING, GUIDES, WEB DESIGN Jul 22, 2022
Brochure websites can be an easy solution to achieving your place online. What is a brochure website? A brochure website is recognised as an online equivalent of a company brochure. This is due to the design being a simple yet effective presenting core information about your business where budgets and resource may be limited. Typical[…]
Why Google Analytics 4 should be part of your digital marketing plans
By Web Orchard DIGITAL MARKETING, GUIDES May 30, 2022
Google Analytics is changing Goodbye Universal Analytics, Hello Analytics 4. Google Analytics are an essential tool for any digital marketing measurement and planning. With changes coming to Google, its time to plan! Google Analytics in its current format referred to as Universal Analytics, will be coming to an end in July 2023. The platform change[…]
When should you refresh/upgrade your website?
By Web Orchard GUIDES, WEB DESIGN, WORDPRESS May 09, 2022
As technology and user behaviour changes, to stay ahead refreshing your website regularly is essential. Industry best practice recommends a website refresh every 2-3 years. This enables a fresh look at your website content, performance and to maximise opportunities to make the most of newer technologies. A refreshed website can also help keep up with[…]
Top 10 reasons your business needs a website
By Web Orchard DIGITAL MARKETING, GUIDES, WEB DESIGN Mar 28, 2022
The idea of having a website for your business may appear seem excessive, costly, complicated, or simply not the best use of your time… but being online can be the easiest step to help you reach your audience. However, as time has changed the general habits of the world, not having a digital presence can[...]
Just Google It!
By Web Orchard DIGITAL MARKETING, E-COMMERCE, GUIDES Jan 24, 2022
When you’re trying to find an answer, an item or simply information, “just Google it” is likely the response you’ll hear. The power of Google and search engines continues to grow and has created an opportunity business is seen. With a strong performing website with searchable content, it can be the first step to[…]
In a nutshell, digital marketing refers to marketing activities delivered through channels such as search engines, websites, social media, email, and mobile apps. Its easy to get baffled by the technical jargon, so to help you to understand what we can help you with, we have compiled this list of the most common forms of[…]
4 e-commerce trends for 2019
By Web Orchard DIGITAL MARKETING, E-COMMERCE, GUIDES Apr 29, 2019
As most retail businesses focus on e-commerce as their main revenue stream, we look at the emerging technologies which will help develop positive customer experiences and boost sales in 2019. Chatbots A successful e-commerce business may struggle to keep up with the vast amounts of enquiry e-mails and DMs that arrive every day. Chatbots[…]
5 ways to add festive cheer to your Social Media
By Web Orchard DIGITAL MARKETING, GUIDES Dec 01, 2018
‘Its beginning to look a lot like Christmas’…..so why not add some festive cheer to your Social Media? Here are 5 ways that you can get into the festive spirit and engage with your audience. Time to Decorate We all like to rock a Christmas jumper over the festive period – fact! Why wear boring[…]
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