Bishop’s Castle and Beyond
E-commerce, Web Design, Wordpress
Client: Bishop’s Castle and Clun Tourism CIC and Shropshire Council
Links: bishopscastleandbeyond.co.uk
South West Shropshire welcomes visitors from around the world due to the wealth of scenery, history and culture. To further aid awareness of the area and all it has to offer, Bishop’s Castle and Clun Tourism CIC were seeking a full delivery project to serve businesses and visitors alike in a way never previously possible.
The project funded through the Shropshire Council Economic Recovery fun and Bishop’s Castle and Clun Tourism CIC was for a full scale delivery from branding and creative design through to website and comprehensive copywriting.
The Challenge
South West Shropshire has much to offer and steeped in history. Along with the famous Shropshire Hills AONB and near the Welsh Border, the landscape has welcomed artists and those seeking the wonder of the great outdoors for decades. However, there is much more to the area which is not as widely known, and so the objective to create an comprehensive tourism website was launched to discover online, all to experience offline.
Until now, Bishop’s Castle, Clun and the wider Southwest Shropshire has had visibility online in a variety of ways, but never fully in a solely own and dedicated way to fully embrace its tourism potential. The project funded through the Shropshire Council Economic Recovery fun and Bishop’s Castle and Clun Tourism CIC was full scale delivery from branding and creative design to website and comprehensive copywriting.
The Solution
The Web Orchard proposed to curate a fully comprehensive package through a dedicated, visually driven website using WordPress.
Following extensive brand design and concepts alongside Branded by Jones, an extensive plan was brought together to ensure all the key reasons to visit, locations and visual identity was collated in a user focused way.
Along with the overall design, functionality was also key ensuring the many businesses in the area could take an active role in using the website to further promote their business to potential visitors. The purpose was to not only ensure accuracy, but to truly demonstrate the scale of what the area has to offer and provide an itinerary function to potential tourists to make the most of their time in the county.
Our digital marketing team through a wide range of research and collaboration were able curate pages of informational content to fully tell the areas history through to the variety of offering available today.
The Result
Bishop’s Castle and Beyond is a fully comprehensive platform to support tourists and businesses alike. Businesses now have a greater opportunity to showcase themselves alongside others to potential visitors in a much more visually dynamic and functional way not previously possible.
Alongside showcasing all the locations and businesses in the wider area, the website is now a dedicated space to highlight the wider variety of events taking place to residents and visitors alike not seen digitally before.
The dedicated planner functionality enables visitors to curate their own plans to keep and share offering easy access to information when needed while also flexibility to amend as plans evolve.
Polly Owen, Bishop’s Castle Enterprise Team: It has been a pleasure working with Pete and the team from Web Orchard and a real bonus for us to find a high-quality local web developer. They have guided us through the development of the website with professionalism and patience and were on hand at every stage to answer queries or provide support. Web Orchard’s vision and support ensured the project achieved its objectives and delivered a high quality and visually stunning, intuitive, and interactive website.