Sedum Supply

E-commerce, Web Design, Wordpress

  • Sedum Supply Gallery Home (1200 x 1000 px)
  • Sedum Living Walls Gallery (1200 x 1000 px)
  • Sedum Blogs Gallery (1200 x 1000 px)

Client: Sedum Supply

Links: sedumsupply.co.uk

Founded in 2007, following extensive experience in roofing, Sedum Supply is the oldest independent green roof supplier in the UK.

Sedum Supply provide products for a wide variety of commercial and residential roofing and landscaping projects. There is a continuing steady increase in people discovering the charms and environmental benefits of green roofs. With product ranges for sedum matting applications for landscaping, sedum roofing, wildflower roofs and more recently plant walls for exterior and interior locations, Sedum Supply provide quality products for commercial and domestic customers, professionals and DIY enthusiasts alike.

The Brief

Following many successful years and business growth, Sedum Supply sought a refreshed and updated website and brand while embracing the opportunities for improved customer journey, product visuals and improved responsiveness to meet the needs of customers.

Working with The Web Orchard, a more modern look was developed to better reflect the business product range which has continued to expand in terms of green roof systems, biodiversity provision and wider urban applications of living walls.

Key aims for the new website were:

  • Improved customer experience
  • Enhance functionality and greater stability
  • Redesign to improve product and overall visuals to further showcase product range
  • Expand product navigation and range with additional usability for domestic and commercial users
  • Create a more visual focus which allows a more consistent look and feel between website and social content

The Solution

The Web Orchard’s data driven approach was to create a significantly improved design using the brand refresh to create defined brand guidelines to move towards an overall more modern, updated look while retaining some of the established elements of the longstanding business which is already well recognised within the industry.

Beginning from the evolution of the branding, the design provided a basis for the refreshed design realigning focus on plants – sedum matting, wildflower roofing and plant walls for use in various settings, all native to the UK.

Once there was a clear foundation, the next step was to incorporate into a refreshed website design which was date driven to ensure the end results supported customer needs, improved product expansion and driving conversions while retaining the customer support focus which has been an essential cornerstone of the businesses success.

The Result

A refreshed website with improved responsive design and stronger visual identity. The new look provides a much more engaging experience to customers, vibrant product imagery, while also allowing a more consistent visual transition between website and social media content.

Since launch, the website has Y-O-Y:

  • 79% more visitors
  • 80% increase in revenue
  • 40% increase in orders
  • 54% increase in average order value