moveero
Web Design, Wordpress
Client: moveero
Links: moveero.com
Customer-oriented design and UX for a leading global organisation.
moveero are a world leading innovator in wheel and component design and manufacturing. Providing performance and bespoke solutions to for off-highway industries globally, moveero are driving forward innovations and engineering excellence and were seeking a website to reflect their exciting future.
The new website is part of the next stage of the digital journey for the business and its future growth delivering more to customers worldwide.
The Brief
A leading global organisation with a longstanding history as a major manufacturer off-highway wheels, moveero were looking to enhance further their online presence.
As a dynamic, evolving business in an ever-changing industry, moveero working alongside the expertise at The Web Orchard identified ways their website could further adapt to meet current and future customer and organisation needs.
Through collaborative analysis of user and informational benefits and data insights of their previous website, moveero were looking for a refreshed website design with additional functionality to enhance the customer journey process online delivering more to customers, and opportunities to connect with partners not previously implemented to achieve the best customer experience.
The Solution
Using a combination of data insights, opportunities developed through the organisation and its partners and wider objectives for enhancing online customer focused delivery, The Web Orchard as the previous website provider worked to deliver additional advancements in design and UX development.
As part of the project, The Web Orchard further developed a bespoke product advisory and selection system to help potential customers to quickly identify wheels to meet their vehicle needs based on a variety of applications to easily seek provisions and distributors. Featuring a number of patented items, the development allows for a more engaging and easily accessible process while also supporting showcase of wider innovation and brand partnerships opportunities.
The Result
The new website delivers a stronger, visually engaging and informative platform which reflects the progression of the organisation, its global presence and provides a more effective means to continue to support ongoing content growth and marketing as its evolution continues.
Alongside the additional functionality and user experience improvements, the redesigned website structure further expands the library of resources shared by moveero experts and industry insights.
Following the successful launch, the new website has achieved further reflection of the organisations aim – evolving everyday – and delivering uplift in partner engagement and wider global outreach.