In a nutshell, digital marketing refers to marketing activities delivered through channels such as search engines, websites, social media, email, and mobile apps.
Its easy to get baffled by the technical jargon, so to help you to understand what we can help you with, we have compiled this list of the most common forms of digital marketing:
Paid search or pay-per-click (PPC) advertising, typically refers to the “sponsored result” on the top or side of a search engine results page (SERP). You only pay when your ad is clicked. You can tailor your PPC ads to appear when specific search terms are entered, creating ads that are targeted to a particular audience.
Search Engine Optimisation:
Search engine optimisation (SEO) is the process of optimising the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms. A set of best practices for good digital marketing, SEO enforces the need for a well-constructed and easy-to-use website. Via SEO the goal is to attract visitors to your website when they search for products, services, or information related to your business.
Great content is key to driving a great digital marketing strategy. Creating clever content that is not promotional in nature, but instead educates and inspires, is vital. Offering content that is relevant to your audience helps them see you as a valuable source of information.
Social Media Marketing:
Many people rely on social networks to discover, research, and educate themselves about a brand before engaging with that organisation. For marketers, it’s not enough to just post on your Facebook and Twitter accounts. Social elements must be incorporated into every aspect of your marketing and create more sharing opportunities. The more your audience wants to engage with your content, the more likely it is that they will want to share it. This ultimately leads to them becoming a customer.
Still the quickest and most direct way to reach customers, email marketing is still very relevant in the marketing mix. Successful email campaigns must be engaging, relevant, informative, and entertaining.
From SMS and MMS to in-app marketing, there are many ways to market on mobile devices, so finding the right method for your particular business is key. Beyond the mechanisms used to deliver your message, the coordination of your marketing across digital channels with mobile marketing as part of that mix, is very important.
Marketing automation is an integral platform that ties all your digital marketing together. Without it, your campaigns will look disjointed. Marketing automation software streamlines and automates marketing tasks and workflows. Most importantly, it measures the results and ROI of your digital campaigns. Marketing automation technology gives an insight into which channels and campaigns are working and which aren’t.