Brochure websites can be an easy solution to achieving your place online.
What is a brochure website?
A brochure website is recognised as an online equivalent of a company brochure. This is due to the design being a simple yet effective presenting core information about your business where budgets and resource may be limited.
Typical brochure websites feature at most five pages – homepage, information about you and your business, your services and products, testimonials or news and contact information. Unlike a printed literature, your website offers flexibility to make changes and additions to images and information as required without the need to considerable costs, and other media options such as video or audio which may better present your business and what it can offer.
Why do I need a website?
Almost all businesses are now viewed online either via a website, social media, or similar online tool. When a customer is searching for a product or service, it is almost always now via a search engine.
Through having your own website, you and your business can be found where people are searching most – online – but also can have full control visibility, and what your customer see.
This means you have no need to rely of other platforms or the problems they can cause such as a social media channel temporarily not working and what/how you share with your potential customers.
Whether your brochure is online or printed there is always a final call to action – to get in touch. Having an online space can also mean someone to include a contact form rather than sharing your email address across the world (and the potential SPAM).
With the addition of a contact page, it can mean customers can reach out when they are interested anytime it is right for them, and ready for you to respond to when you’re able. You can set customer expectations from that first point of contact while also ensuring able to manage contact around your working day.
An example of this is for a window cleaning business. With a brochure website, you can:
- share who you are
- where you operate
- price lists
- contact information
With a contact form, you can help manage communication more effectively where receiving phone calls may not be possible due to the work being undertaken.
How much time is needed to keep a website working?
A brochure website once live, can be managed as little or as much as you and your time allows. In most cases, the largest amount of time will be at the very beginning deciding what you want your website to say and obtaining or agreeing any photographs, video, or other media to be included.
Once your website is live, additional time will be for any updates and additions when required such as adding business news updates should you have a news or blog section for this.
What about SEO or other digital marketing?
To aid your website visibility, it is recommended that some form of digital marketing including Search Engine Optimisations (SEO) is considered. This is to both help ensure your website is in the right place, at the right time when someone is searching for your product or service but also aid further visibility should include promotional or awareness activity such as social media.
Some SEO techniques can be applied during website creation which can help save time and effort later. Working with a website developer business who also offers digital marketing support can help ensure this if you do not have the time or knowledge to do this confidently. Alternatively, this can be invested further through either training and implemented yourself or a member of your team. Alternatively, consider even seeking SEO/digital marketing service support at a later date when feel able to invest further.
Would a website help with social media?
Having your business on social media platforms can further support its visibility when people are looking for your products or services. By including your website as part of your business page information, this can add a further level of legitimacy of the business and aid performance when considering most social platform requirements.
As most social platforms now rely on an “engagement priority” way of working, sharing content that not only talks about your business, but supports an interaction approach rather than simply “shouting out” to your audience will help in the longer term.
Considering a brochure website?
Explore more on how you can achieve more online by speaking to a member of our team. We can help discuss what you’re looking to achieve and advise on the best options to support your needs. Any quote from The Web Orchard is open, honest and bespoke to your needs – get in touch if want to find out more!