GOOGLE ADS

We manage results-driven Google Ads campaigns for our clients. Google PPC (Pay-Per-Click) campaigns are a cost-effective, targeted way of driving customers to your website.

Through Search or Display campaigns, Google’s Pay-Per-Click advertising platform can not only increase traffic to your website, but can also increase revenue through online sales.

Google Ads works on a Pay-Per-Click model, where the advertiser pays Google a specific amount of money for every click on their advert. The price varies depending on the keywords (search terms) popularity, your maximum bid for those keywords, and your Ad and Landing Page relevance.

It doesn’t just stop at Google, a simple tick box can extend your advertising across Google platforms like Google Maps, or Google Search partners which includes YouTube and Amazon.

As Google certified strategists for PPC advertising we have a strong track record of implementing successful Google Ads campaigns for businesses across a variety of sectors.

We also manage successful Pay Per Click campaigns across all Social Media and Online Networking platforms, including Facebook, LinkedIn and Twitter.

Google Shopping

Google Shopping is a service that allows potential customers to search for, compare, and shop for physical products across a number of retailers who have paid to advertise their products.

Google Shopping results show up as thumbnail images on Google Search pages and display each product’s retailer and price. The customer then selects an Ad, which then re-directs them to the retailers product page. As another Pay Per Click (PPC) service, the retailer is charged each time one of their Ads is selected.

If you want to sell your products online, Google Shopping is the perfect system for driving sales and product exposure. Google Shopping campaigns also offer you:

• Targeted advertising for all your products and product groups
• High conversion rate due to prominent image placement
• Product feed linked directly to your e-commerce solution
• Ability to prioritise seasonal campaigns or focus on certain products/product groups
• Ability to communicate different campaign messages across different product categories

At The Web Orchard we offer a comprehensive Google Shopping campaign management service, ensuring that you get the best possible return on investment. Our data-driven decision making and market/bid analysis allows us to drive conversions and boost sales.