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digital marketing


Google Analytics is the top platform used to track website performance however with changes coming, we wanted to help provide key tips and advice on the upcoming changes.   Announced in late 2022, on 1 July 2023, Google Universal Analytics will no longer collect website data requiring all users to instead use the new platform,[...]

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Brand Awareness Workshop

The Web Orchard will be hosting a free training webinar focussing on brand marketing with guest speaker, Carl D Jones. This free workshop is designed for businesses who may be struggling with brand awareness and differentiating themselves from the competition. Taking place on Tuesday 1 March, 10am – 11.30am, the Brand Image and Brand Awareness Workshop[…]

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Image of person sat in front of a laptop browsing the internet. On screen is a browser window with Google visible.

When you’re trying to find an answer, an item or simply information, “just Google it” is likely the response you’ll hear.   The power of Google and search engines continues to grow and has created an opportunity business is seen. With a strong performing website with searchable content, it can be the first step to[…]

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