Google Analytics is changing Goodbye Universal Analytics, Hello Analytics 4. Google Analytics are an essential tool for any digital marketing measurement and planning. With changes coming to Google, its time to plan! Google Analytics in its current format referred to as Universal Analytics, will be coming to an end in July 2023. The platform change[…]
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digital marketing
Why Google Analytics 4 should be part of your digital marketing plans
By Web Orchard DIGITAL MARKETING May 30, 2022
Top 10 reasons your business needs a website
By Web Orchard DIGITAL MARKETING, WEB DESIGN Mar 28, 2022
The idea of having a website for your business may appear seem excessive, costly, complicated, or simply not the best use of your time… but being online can be the easiest step to help you reach your audience. However, as time has changed the general habits of the world, not having a digital presence can[...]
Free Brand Awareness Workshop
By Web Orchard DIGITAL MARKETING, NEWS Feb 18, 2022
The Web Orchard will be hosting a free training webinar focussing on brand marketing with guest speaker, Carl D Jones. This free workshop is designed for businesses who may be struggling with brand awareness and differentiating themselves from the competition. Taking place on Tuesday 1 March, 10am – 11.30am, the Brand Image and Brand Awareness Workshop[…]
Just Google It!
By Web Orchard DIGITAL MARKETING, E-COMMERCE, INFORMATION Jan 24, 2022
When you’re trying to find an answer, an item or simply information, “just Google it” is likely the response you’ll hear. The power of Google and search engines continues to grow and has created an opportunity business is seen. With a strong performing website with searchable content, it can be the first step to[…]
The Web Orchard’s Guide to Digital Marketing
By Web Orchard DIGITAL MARKETING, NEWS, SHROPSHIRE Jan 06, 2022
In a nutshell, digital marketing refers to marketing activities delivered through channels such as search engines, websites, social media, email, and mobile apps. Its easy to get baffled by the technical jargon, so to help you to understand what we can help you with, we have compiled this list of the most common forms of[…]