Browsing tag:
digital marketing
What DUAA Means for UK Charities and the New Soft Opt In Rules
By Web Orchard DIGITAL MARKETING, GUIDES Mar 24, 2026
Small Business Website and Marketing Solutions
By Web Orchard DIGITAL MARKETING, GUIDES, WEB DESIGN Oct 11, 2024
Taking Your Small Business to the Next Level: How The Web Orchard Empowers Success Running a small business is a constant act of juggling. You’re the CEO, the marketing director, the customer service rep, and everything in between. It’s no wonder that building a strong online presence can often feel like an afterthought. But in[…]
Understanding Consent Mode V2: A Guide for Website Owners
By Web Orchard DIGITAL MARKETING, GUIDES Mar 11, 2024
Read our guide on the Google’s changes to cookies and website privacy The digital landscape is constantly evolving, and user privacy is a growing concern. To address this, Google introduced Consent Mode V2, a significant update affecting websites that rely on Google tools like Google Analytics and Ads, particularly those targeting users in the European[…]
How to use your existing email to access Google Services
By Web Orchard DIGITAL MARKETING, GUIDES Oct 12, 2023
Read our quick guide on how to register to use platforms such as Google Analytics using your existing email address. For monitoring and measurement of website and marketing performance, many seek to utilise the range of tools and services provided by Google. To do so, Google will require you to setup an account which be[…]
Guide to Google Analytics 4
By Web Orchard DIGITAL MARKETING, GUIDES Jun 23, 2023
Why Google Analytics 4 should be part of your digital marketing plans
By Web Orchard DIGITAL MARKETING, GUIDES May 30, 2022
Google Analytics is changing Goodbye Universal Analytics, Hello Analytics 4. Google Analytics are an essential tool for any digital marketing measurement and planning. With changes coming to Google, its time to plan! Google Analytics in its current format referred to as Universal Analytics, will be coming to an end in July 2023. The platform change[…]
Top 10 reasons your business needs a website
By Web Orchard DIGITAL MARKETING, GUIDES, WEB DESIGN Mar 28, 2022
Free Brand Awareness Workshop
By Web Orchard DIGITAL MARKETING, NEWS Feb 18, 2022
The Web Orchard will be hosting a free training webinar focussing on brand marketing with guest speaker, Carl D Jones. This free workshop is designed for businesses who may be struggling with brand awareness and differentiating themselves from the competition. Taking place on Tuesday 1 March, 10am – 11.30am, the Brand Image and Brand Awareness Workshop[…]
Just Google It!
By Web Orchard DIGITAL MARKETING, E-COMMERCE, GUIDES Jan 24, 2022
When you’re trying to find an answer, an item or simply information, “just Google it” is likely the response you’ll hear. The power of Google and search engines continues to grow and has created an opportunity business is seen. With a strong performing website with searchable content, it can be the first step to[…]
In a nutshell, digital marketing refers to marketing activities delivered through channels such as search engines, websites, social media, email, and mobile apps. Its easy to get baffled by the technical jargon, so to help you to understand what we can help you with, we have compiled this list of the most common forms of[…]
4 e-commerce trends for 2019
By Web Orchard DIGITAL MARKETING, E-COMMERCE, GUIDES Apr 29, 2019
As most retail businesses focus on e-commerce as their main revenue stream, we look at the emerging technologies which will help develop positive customer experiences and boost sales in 2019. Chatbots A successful e-commerce business may struggle to keep up with the vast amounts of enquiry e-mails and DMs that arrive every day. Chatbots[…]