As we kick off 2019, we are taking some time to assess the trends and possible developments in the sector for the year ahead. As we know, in today’s global marketplace, it’s not just enough to have a digital presence. Your website needs to be working hard for you to capitalise on business opportunity. Unfortunately, the internet is full of websites that miss the mark completely both in terms of technical ability and engaging content.
Dynamic user experience is key. Relying on much more than compelling graphics, for a website to really capture, engage and convert browsers to customers, it needs to have a sophisticated infrastructure of both site and SEO functionality. This is where you really begin to see the magic that can be created when you have a good website developer working behind the scenes.
A Netcraft survey shows that there are over 200 million active websites, while the total number of websites (active and inactive) is nearly 10 times as much. Competition is certainly intense. One of the best ways to stay ahead of the game is to understand the predicted trends and harness them into your web development. Giving you a heads up on what you can expect to see more of in 2019, here are our top 4:
1. Single Page Applications (SPA)
Simple, quick and easy to navigate SPA’s will continue to grow in popularity in 2019. Running perfectly on both desktop and mobile devices, an SPA is stripped off complex navigation, giving browsers a positive user experience.
2. Motion UI
Realising that the attention span of the average internet browser is short, web developers are already leaning towards including more simple, interactive graphics on their sites. Static images and flash-based graphics are becoming second place to the more evocative motion UI trend that is appearing.
3. Push Notifications
Owing to the successes that they’ve brought mobile apps, push notifications have become critical components of most websites. fast replacing email newsletters Push notifications are easier to manage on both ends of the users and manufacturers.
To increase audience, reach, most brands are requesting websites that can be displayed on a range of smart devices. With more web browsers accessing the web from multiple devises, the need to make websites more responsive comes as standard. Adaptability is bound to continue as a key trend in web development in 2019.
If a new website is within your digital / marketing strategy for 2019, please get in touch. We will be very pleased to help.