Voice Search continues to increase in popularity and can support greater benefits for SEO.
Voice command technology continues to increase in use with more devices including this engaging feature. From phones to smart speaks and smart TV’s, the range of devices featuring this virtual assistant is expanding with more users adopting it into their everyday life.
A recent study by Voicebot.ai has found that in the US, 55.8% of adults use voice search on a monthly basis, with expectations to increase to 70.6% in 2024.
For SEO, though there are similarities the typical voice searches are not the same as text. Most notably, the most significant differences are language as voice search is more conversational than what could be more predictable through a text search query.
With the potential opportunities of voice search, implementing additional optimised terms to reflect this to further enhance your existing SEO strategy is recommended.
Here are some tips on how to optimise your website for voice search:
- Use long-tail keywords. Long-tail keywords are phrases that are more specific and relevant to your business. For example, instead of using the keyword “restaurant,” you could use the keyword “best Italian restaurants in Birmingham.”
- Use natural language. When you write your content, use more conversational language that people would use when speaking to a person. Avoid using jargon or technical terms that people might not understand.
- Structure your content for easy scanning. People using voice search often scan the results before clicking on a link. Make sure your content is easy to scan by using headings, subheadings, and bullet points.
- Include local keywords. If your business is local, be sure to include local keywords in your content. This will help people who are searching for businesses in your area find your website.
- Optimise your title tags and meta descriptions. Your title tags and meta descriptions are the first things that people see when they search for your website. Make sure they are optimised for voice search by using natural language and including relevant keywords.
If you are looking to improve your website’s SEO, voice search is a critical factor to consider. By optimizing your website, you can further increase potential reach to a wider audience and improve your chances of success.
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