Build It International is a charity that creates opportunities for young people and communities in Zambia through skills training, work experience and essential community building projects. Wanting to increase the reach and impact of their brand, whilst creating greater engagement with their website, Build It turned to The Web Orchard for assistance.
The Objective:
As a charitable organisation the primary objective of a new website was to effectively attract and engage with new and existing supporters. Enabling clear, intuitive navigation, it was vital that their website would enable people to quickly find the information that they were looking for, whilst also highlighting the other activities of the charity.
The Method:
Understanding the specific objective of the charity, The Web Orchard began work by researching effective design and functionality of other websites within the sector. working closely with Build It, the team at The Web Orchard were able to create detailed wire-frames to illustrate how their new WordPress website would potentially look and navigate. Director of The Web Orchard, Peter White, elaborates:
“It was important to Build It that we were able to effectively communicate with people on the work that the charity does via a clear and interactive website. We knew that simple navigation was key, as was bold and engaging design to interest people and effectively hold them on the website for longer. Working with our team of web and graphic designers, we came up with a several ideas on how to pull all of this together. Incorporating extensive imagery and content which told the story of Build It, the final concept worked incredibly well and we are very proud of the finished result.”
The Result:
Delighted with the finished website, Elizabeth Martial, Communications and Fundraising Officer for the charity expands on the positive impact that the website has had for Build It International:
“We might be a small charity, but we are professional, effective and efficient and wanted a website that reflects this. The Web Orchard have produced a new website that perfectly reflects our new brand guidelines. The clean and simple design enables easier navigation which works extremely well on a range of different mobile devices.
As a charitable organisation, it was important for us to have a high quality, off-the-shelf package that was good value and that we could easily update ourselves without incurring additional costs. This is exactly what we got. We can now keep the site fresh and current by quickly and easily changing information on our projects, updating jobs and uploading latest blog entries. We have had lots of positive comments from our supporters and we are looking forward to sharing more news and updates with them to show how their support is building brighter futures in Zambia.”