Understanding the European Accessibility Act (EAA)
The European Accessibility Act (EAA) is a landmark directive introduced by the European Union (EU) aimed at improving accessibility across a range of digital and physical products and services. Set to take effect on 28 June 2025, the EAA seeks to break down barriers faced by people with disabilities and ensure equal access to key services and technologies.
The legislation applies to various industries, including e-commerce, banking, transport, telecommunications, and digital services, requiring businesses to make their offerings more accessible to individuals with disabilities. Companies that fail to comply risk financial penalties and potential reputational damage.
Why Is the EAA Important?
With an estimated 135 million people in the EU living with disabilities, accessibility is no longer just a moral obligation but a business imperative. The EAA ensures that companies cater to a broader customer base, promoting inclusion and improving user experience for everyone. Key benefits of accessibility include:
• Legal Compliance – Avoid fines and legal consequences by meeting the EU’s mandated accessibility requirements.
• Enhanced User Experience – Accessibility improvements often result in better usability for all users, not just those with disabilities.
• Wider Customer Reach – Making websites and services more accessible opens up opportunities to engage a larger audience, increasing revenue potential.
• Brand Reputation – Demonstrating a commitment to inclusivity can strengthen brand trust and customer loyalty.
What Should Businesses Be Doing to Prepare?
With the compliance deadline fast approaching, businesses should take proactive steps to align with EAA regulations. Here’s how:
1. Assess Current Accessibility Standards – Conduct an audit of your website and digital services to identify accessibility gaps. Check against Web Content Accessibility Guidelines (WCAG) 2.1 at level AA, which is the industry benchmark for compliance.
2. Implement Necessary Changes – Work with web developers and designers to adjust layouts, improve navigation, and ensure compatibility with assistive technologies like screen readers.
3. Enhance E-Commerce and Digital Services – If your business operates an online store, ensure that checkout processes, product descriptions, and multimedia content are fully accessible.
4. Train Your Team – Educate staff on accessibility best practices to maintain compliance in all digital and customer-facing interactions.
5. Monitor and Maintain Compliance – Accessibility is an ongoing process. Regularly review your website and digital services to adapt to new standards and user needs.
How The Web Orchard Can Help
Navigating the complexities of the European Accessibility Act can be challenging, but The Web Orchard is here to help. Our expert team specialises in website development, digital compliance, and accessibility enhancements, ensuring your business is ready for the 2025 deadline.
We offer comprehensive accessibility audits, tailored website improvements, and ongoing support to keep your WordPress website inclusive and compliant. Don’t wait until the last minute – act today to future-proof your business and enhance accessibility for all users.
Get in touch with The Web Orchard today to discuss how we could help your business meet the new accessibility requirements.