Google Analytics is changing Goodbye Universal Analytics, Hello Analytics 4. Google Analytics are an essential tool for any digital marketing measurement and planning. With changes coming to Google, its time to plan! Google Analytics in its current format referred to as Universal Analytics, will be coming to an end in July 2023. The platform change[…]
Why Google Analytics 4 should be part of your digital marketing plans
By Web Orchard DIGITAL MARKETING May 30, 2022
Sales Growth Workshop: Lead Generation, Inbound Marketing & HubSpot
By Web Orchard DIGITAL MARKETING, INFORMATION, NEWS May 10, 2022
The Web Orchard with partners Wellmeadow Consulting hosted on Tuesday 10 May, the latest in a series of online workshop sessions to help businesses. With its company aim to provide business solutions to achieve success, the workshops are another way to offer customers and other business professionals insights, tools and practical skills in other areas.[...]
When should you refresh/upgrade your website?
By Web Orchard INFORMATION, WEB DESIGN, WORDPRESS May 09, 2022
As technology and user behaviour changes, to stay ahead refreshing your website regularly is essential. Industry best practice recommends a website refresh every 2-3 years. This enables a fresh look at your website content, performance and to maximise opportunities to make the most of newer technologies. A refreshed website can also help keep up with[…]
Top 10 reasons your business needs a website
By Web Orchard DIGITAL MARKETING, WEB DESIGN Mar 28, 2022
The idea of having a website for your business may appear seem excessive, costly, complicated, or simply not the best use of your time… but being online can be the easiest step to help you reach your audience. However, as time has changed the general habits of the world, not having a digital presence can[...]
Free Brand Awareness Workshop
By Web Orchard DIGITAL MARKETING, NEWS Feb 18, 2022
The Web Orchard will be hosting a free training webinar focussing on brand marketing with guest speaker, Carl D Jones. This free workshop is designed for businesses who may be struggling with brand awareness and differentiating themselves from the competition. Taking place on Tuesday 1 March, 10am – 11.30am, the Brand Image and Brand Awareness Workshop[…]
Just Google It!
By Web Orchard DIGITAL MARKETING, E-COMMERCE, INFORMATION Jan 24, 2022
When you’re trying to find an answer, an item or simply information, “just Google it” is likely the response you’ll hear. The power of Google and search engines continues to grow and has created an opportunity business is seen. With a strong performing website with searchable content, it can be the first step to[…]
The Web Orchard’s Guide to Digital Marketing
By Web Orchard DIGITAL MARKETING, NEWS, SHROPSHIRE Jan 06, 2022
In a nutshell, digital marketing refers to marketing activities delivered through channels such as search engines, websites, social media, email, and mobile apps. Its easy to get baffled by the technical jargon, so to help you to understand what we can help you with, we have compiled this list of the most common forms of[…]
Look back on 2021 at The Web Orchard
By Web Orchard NEWS Dec 17, 2021
As we wave goodbye to 2021, The Web Orchard look back on the challenges and successes of the year. February: A rather damp start As many will have seen in the news, 2021 started with quite a washout – literally. Flooding returned to Shrewsbury and our offices were also affected. The benefit remote working[…]
Our 2021 Portfolio
By Web Orchard E-COMMERCE, WEB DESIGN, WORDPRESS Aug 16, 2021
2021 has been one of our busiest years for the web team so we wanted to share some of the projects we've been working on: Shropshire, Telford and Wrekin CCG The Shropshire, Telford and Wrekin CCG was created as a single commissioning organisation for the county of Shropshire on 1 April, 2021. They are responsible[...]
Shropshire charity The Movement Centre is delighted to have the support of Information Solutions/The Web Orchard for a second year running. The Covid-19 pandemic has had a catastrophic effect on charities, with the cancellation of events and the loss of income. At a time when funding is difficult, Information Solutions/The Web Orchard have stepped up[...]
The Web Orchard have recently been working closely with International Professional Security Association (IPSA) to develop a free mobile application designed to give a voice to the front-line. The development of this App is a result of the new radical approach adopted by IPSA that promises free executive membership for front-line security workers: Fire Systems,[…]
The Web Orchard become an accredited Google Partner agency
By Web Orchard NEWS, SHROPSHIRE Apr 20, 2021
The Web Orchard become an accredited Google Partner agency We are really pleased to announce that The Web Orchard have been accredited as an official Google Partner. The Google Partner programme aims to help businesses identify agencies that have the Google Ads and Digital Marketing expertise to manage and maintain quality Pay Per Click,[…]