Innovise is an international software solutions provider to the Cleaning, Guarding and Facilities Management industries. Working with organisations throughout the UK, Europe, Canada and America, Innovise is a leading supplier of workforce management & service delivery software, renowned for its innovation and cutting-edge technology,
The objective
Providing a portfolio of software solutions to a number of industry sectors across a growing number of countries, Innovise required a website that was able to clearly and effectively communicate with all of their audiences. Wishing to enable website visitors to easily understand the technology that they provide, the benefits of the solutions and to find the specific software package to match the web browsers needs, Innovise turned to The Web Orchard for assistance.
The method
Analysing the original customer journey and the user experience, The Web Orchard were able to identify ways in which to improve navigation through the website and engagement with the Innovise offering. Enabling people to effectively ‘self-serve’; learning about the different software solutions and selecting the one best suited to their needs, was a primary objective for Innovise. Creating clear pathways through the information, complemented with bold, simple infographics and imagery, provided the new website with a much easier route to sale. Working with Innovise, The Web Orchard edited and created new user-friendly content to sit within a layout that encourages click through to other areas of the site.
The result
Bright, engaging and fit for purpose, the final website developed by The Web Orchard and presented to Innovise satisfies all of the objectives. Complex information and confusing navigation has been transformed to provide a website that allows anyone, from any industry sector within any country to understand exactly what Innovise provide and how it will benefit their organisation.