Web Design, Wordpress

Client: Pasturetec


Pasturetec are an independent agricultural business with a product range focusing on the livestock sector. They are specialists in livestock performance and Agri Tech products, including weighing equipment, EID readers and integrations into 3rd party software.  As a newly setup business in January 2021 they needed a quick way to market and approached us for assistance with their digital presence.

Jointly with Pasturetec we analysed the market, looking at the competitors and potential gaps we could exploit. From this, we were able to formulate a brand identity and guidelines including the logo, colour scheme and fonts.

Being a new business Pasturetec needed to quickly attract customers, they had started a social presence but had no way to convert these potential leads into customers. We identified Pasturetec needed a way to easily manage products, process orders and manage marketing activities through their website and as a result proposed a modern WordPress with WooCommerce system. The site was mobile first in its design assuming the majority of its customers would be visiting via handheld devices.

Early results from site launch were positive and we were able to analyse statistics to help form a digital marketing campaign. We further supported the marketing activities with a PPC campaign which has further aided sales growth.

Pasturetec have continued to grow their businesses with the opening of their first shop in June 2021.

Rob Massey, MD of Pasturetec added “The website has been an integral part of our growth strategy in a changing market place within the agri sector. It has undoubtedly been a very important investment that will continue to grow the sales and deliver a key piece of our business plan. We have a brand which works well across digital, print and in store, The Web Orchard were able to get the website launched quickly and have since helped support our sales growth with their SEO and PPC. ”.

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