DIGITAL MARKETING

At The Web Orchard we offer a full range of Digital Marketing services to help businesses build their online profile and reach more of the right customers.

We pride ourselves on having the perfect combination of technical skills and expert knowledge to help clients meet their digital goals.

Our Digital Marketing services include Search Engine Optimisation (SEO), Google Ads (PPC) and Google Shopping campaigns, Social Media Marketing and Content Marketing. We’re passionate about helping clients to increase their online presence, rank highly in Google searches, drive sales and conversions, and maximise return on investment (ROI).

We also use AI-assisted tools within our campaign management to help optimise targeting, bidding and reporting, always with a specialist reviewing the results and strategy. We’re an accredited Google Partner agency, so our Google Ads and Shopping campaigns are built to Google’s own best-practice standards.

Our Google Analytics monitoring and reporting services keep businesses in the know. We help clients to monitor and measure their web traffic in order to understand exactly who their audience is, how visitors interact with their website, and what search terms and keywords brought them to the business. We then use this information to identify potential improvements to the site in order to drive traffic and enhance the User Experience (UX).

Digital Marketing Audits & Implementation

Not sure your current marketing spend is working as hard as it should? We carry out Digital Marketing Audits across SEO, paid advertising, social media and analytics setups, reviewing what’s in place, what’s actually delivering results, and where budget or effort could be better spent.

We don’t just hand over a report and leave you to it – we implement the recommended changes ourselves, from technical SEO fixes to restructured ad campaigns and improved tracking. Find out more on our Website Audits page.

Tracking & Reporting Tools

To support all of the above, we set up and configure the tools that make accurate tracking possible, including Google Tag Manager for conversion tracking and website analytics, and the Meta Pixel for measuring and optimising Facebook and Instagram advertising. These sit quietly in the background, feeding the data that shapes our strategy and reporting.

Want to know what working with us actually involves? Take a look at how we work.