Hambaker Pipelines

Hambaker Pipelines design, manufacture and distribute ductile iron pipes, guttering, fittings and associated products including ductile iron manhole covers and gratings to the utility and M&E markets throughout the UK and Ireland. Following various platform changes, Hambaker chose to continue to work with The Web Orchard as their digital partner to transition from their previous Drupal to more adaptive WordPress platform continuing their combination of comprehensive resource and e-commerce websites.

The approach for design and content writing supported greater consistency between the three brands while maintaining easy navigation of the extensive range of products, information and checkout process. Development specifically for Rainwater and Manhole Covers ensured easy visibility of sometimes a complicated product mix while providing an easy basket process to aid contractors to utilise for quotes and purchases while remaining clear for more domestic customers.

A successful project that has achieved sustained increase in traffic following migration process and takes Hambaker Pipelines forward digitally with greater functionality and scope to adapt utilising the new CMS platform and content structure.