Middledale

Middledale are one of the leading ingredient suppliers and solutions provider to food manufacturers in the UK. Following continued business success and to reflect the next phase of the organisation, Middledale were seeking a refreshed look and expansive website to better reflect their business and its extending offering.

As an existing IT customer through our sister company, Information Solutions, Middledale knew first-hand our collaborative approach and previous successes, so fully entrusted The Web Orchard to deliver the comprehensive rebrand, content marketing and website development project. The rebrand was an evolution of the previous brand reflecting the organisations location within Chirk valley and longstanding history with dairy and produce while bringing a more contemporary look and feel.

The revised brand and colour palette transitioned to the overall website design creating a more in-depth and enhanced content structure to showcase the expanding range of products available, opportunities with manufacturer partners and present their range of experience, values and provision in a clear and beneficial way. The result has meant an increase in overall website visibility following ongoing focussed SEO implementation, broadened marketing performance and product awareness and successful brand transition with internal and external recognition.