Bringing innovative products to the UK market, KiwiKit is the UK’s premium supplier of New Zealand solutions to British farmers, fencing contractors and vetinary surgeons. Boasting a large and ever-growing portfolio of products, KiwiKit has built its reputation on the quality of its solutions and the value they add to an enterprise or lifestyle. Requiring a user-friendly website with the capacity to grow with the company and its audiences, Kiwi Kit sought out The Web Orchard for help.
The Objective:
Wanting to make browsing for and purchasing products as simple as possible for their audience, KiwiKit needed a website that would be intuitive and simple to navigate. Encouraging website users to spend more time on the site, exploring product ranges and viewing new and different areas, the website needed to be engaging both in its design and in its content.
The Method:
Working alongside KiwiKit, The Web Orchard designed a clear, clean website to enable fast, simple shopping. Built with the consumer firmly in mind, fresh design, informative imagery and intuitive grouping of information was implemented, to allow website browsers to easily find their way back to products of interest, each time they viewed the website. Pete White Director at The Web Orchard continues:
“As the primary sales tool for KiwiKit, it was vital that the website was designed to attract and then encourage people to buy the products featured on it. We also wanted to persuade people to browse through other product lines with the outcome being the purchase of extra or new products that they might not have considered before. Making the new website very clear in its layout and extremely simple to navigate, now enables KiwiKit to capture customers that might re-visit the site several times before making a purchase.”
The Result:
Promoting the brand as well as the offering of the organisation to its extensive audience, the website has proved extremely successful. Significantly increasing website traffic and sales since its launch, the team at KiwiKit are delighted with the results. Stephanie Rogers at KiwiKit elaborates:
“The new website has received nothing but positive feedback from colleagues and customers and we are thrilled with the tangible results that we are seeing. Our sales, as well as our website traffic has more than doubled since the new website has been live, which is fantastic and absolutely the outcome we were hoping for when we engaged the services of The Web Orchard. We now have a website that is attractive, accessible and most importantly, successful in doing the job that it was designed to do.”
To view the website please visit: www.kiwikit.co.uk