Based in Nantwich Cheshire with a large and loyal fan base, Nantwich Town Football Club required a new website that would enable fans to quickly access information on the club and the matches via their mobile devises, whilst allowing the Club’s media team to easily update information.
Wanting to support the growing level of traffic to the website, it was important that a new website would be simple to navigate whilst offering impact via engaging visuals. Above all else, Nantwich Town FC wanted to provide a better user experience for their fans.
Objective
Tim Crighton, Director at Nantwich Town FC elaborates on the brief that was given to The Web Orchard:
“The old website was looking dated and wasn’t designed with mobile or tablet in mind. The digital world has moved on quickly in the last 5 years and now 75% of our website visitors view the site from a mobile device, mainly as a result of clicking on links from our numerous social media channels. We needed a modern website that looked good and gave a great user experience, on all devices, from mobile through to desktop.
We have over 10,000 social media followers on one platform or more, which helps generate more than 5,000 unique website visitors per month. Together with “Dabbers TV” which highlights points of every game, the amount of traffic on the website is growing month on month, so it was vital that a new website would be able to effectively support this.”
Method
Understanding the objectives of the project, the team at The Web Orchard produced an engaging website that ticked all the boxes.
Introducing a bold, bright new look that made the website instantly recognisable to the thousands of fans accessing the information, bold headings and imagery was included to encourage intuitive navigation around the site. A live Twitter feed was also added to the homepage to enable browsers to access real-time information without having to leave the website, whilst simultaneously boosting website rankings on Google.
Ensuring that all aspects of the Club had an equal presence to the 1st team football information, The Web Orchard built clear layout into the website’s design to encourage browsers to visit more and different points of interest, spending more time on the site. Including large menu options and navigation buttons helped to both suggest a journey through the website, whilst also providing ease of use to viewers accessing the site from a touch screen mobile devise.
The Web Orchard were ball sponsors at the match against Scarborough Athletic on the 14th September 2019 at The Weaver Stadium.
Result
Delighted with the end result, Tim concludes:
“Further the website’s launch we have been able to hear the positive reaction of fans on social media and in person within the stadium on match day. The feedback is brilliant so far, the supporters are very pleased and with google analytics showing a huge ride in traffic to the website and time spent on the website, we are absolutely thrilled.
The new website looks great, the user experience is superb and works well on desktop, tablet and mobile. We are very grateful to The Web Orchard who have certainly delivered a website that goes above and beyond the brief.”