Social Media Marketing

Social Media Marketing

Social media marketing refers to the process of gaining traffic and attention through the popular social network sites.

Billions of people use social media networks everyday, and marketing to this large user base allows you to communicate directly with your consumers and help drive targeted traffic to your website.

Using social media networks means that companies can keep in touch with individual followers and customers. This personal interaction, instead of the usual digital marketing techniques, can help instill a feeling of loyalty into followers and potential customers. Also, by choosing who to follow and interact with, products can reach a very narrow target audience that might not be possible with the more traditional forms of marketing.

Social media networking sites also include information about what products and services consumers might be interested in. Through the use of analysis relevant prospects can be targeted and micro-targeted digital marketing campaigns can be run on social media networks to appeal to even the smallest target audience.

There is also the growing opportunity to make use of advertising opportunities on all of the major social media networks.

Our social media marketing involvement can be extensive as you require – from the occasional update to managing all content and monitoring all social media analytics on your behalf. We can assist with all of the major social networks, including: Facebook, Twitter, Instagram and Pinterest.

Social media marketing is used differently for every organisation’s requirements, so to see how we can help please contact us.