SEO and PPC Advertising
Having a great website is one thing, but every great website needs visitors! Ensuring that people discover your website, and engage with your content, requires time and effort. This is where SEO and PPC come into play.
Websites are continually competing with each other to attract visitors. It is therefore essential that your website is on top form – structured correctly and displaying interesting and relevant content. Combining this with an online marketing campaign will ensure that you stand out from the crowd.
The Web Orchard are experts in Digital Marketing, and from our office in Shrewsbury town-centre we offer a wide range of Search Engine Optimisation (SEO) and Pay-Per-Click advertising services which help drive targeted traffic to our client’s websites.
SEO is a powerful digital marketing technique that is used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page. Organic (non-paid) searches currently have the majority of web traffic on search engines and by ensuring your website constantly has a high-ranking placement will help put your business in front of the widest audience possible.
As the name suggests, PPC advertising is the paid-for adverts that appear on social media, at the top of search engine results and the adverts that follow you around the internet as you browse. While it can be seen as a way of buying visits to your site, rather than attempting to 'earn' them organically, it can be great way of ensuring brand recognition within your target audience whilst they use the internet.
The digital marketing techniques of SEO and PPC advertising are used differently for each and every business and their marketing needs, so to see how we can help please contact us.