Earlier this week MailChimp announced the expansion of their services into Facebook Ad Campaigns which are planned to help users engage new and current customers alike.
The rollout of the new Facebook Ad Campaigns will now allow MailChimp users to combine their e-marketing efforts alongside part of their social media marketing to create an integrated marketing campaign. The main benefit of an integrated marketing campaign is that it allows your company to easily keep you messaging consistent through all of your marketing channels.
Plus, according to MailChimp not only can you use their Facebook Ad Campaigns to grow your e-marketing lists but you can also find audiences that look similar to your most engaged customers.
There are no fees from MailChimp for this service, and you’ll pay the same as you would if you were setting up your Ads directly in Facebook.
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