Instagram recently annouced that they're introducing the ability to add up to 10 photos and videos in a single post, album-style. 

Users can then simply swipe through the post to see the individual photos and videos - a little similar to Snapchat's slideshow format. 

While some publications are already writing about the death of Instagram's culture of careful curation, we are already loving the idea as it allows you to essentially create carousel ads for free.