Whether your website is strictly e-commerce or the digital face of your brick and mortar business, a strong web presence is a must these days. It's even more of a must if you wish to appeal to customers during Black Friday or the run up to Christmas.

On Black Friday last year online retailers enjoyed an increase in sales of approximately 15% compared to 2014, and 2016 is expected to be just as crazy. Rene Kirschbaum, director of, has already predicted that “the Black Friday and Cyber Monday sales are going to be bigger than ever this year.”

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